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The outcome, in writing.

Every engagement, written up like a tech blog — the problem, what we built, how it runs day to day, and the numbers it moved. SMB names are withheld at our clients' request; the outcomes are theirs.

AI + senior engineering on every buildSold end to end on the outcomeA handful of clients at a time, by design
STA Soho trattoriaSMB automation

The restaurant that stopped missing phone orders

A busy Soho Italian was losing dinner-rush phone orders every night — staff too slammed to answer. We gave them an AI phone agent that takes orders, answers questions, and collects payment. No new hardware, no app for customers to download.

96%
of calls answered
+£3.2k/mo
in recovered phone
0 hrs
of staff time
Read the full case study
SSA Shoreditch salonSMB automation

Cutting a salon’s no-shows by 62% with automated booking

A six-chair Shoreditch salon ran bookings through Instagram DMs and a paper diary. We automated booking, deposits, and reminders over WhatsApp — no app, no per-booking software fee — and no-shows fell by nearly two-thirds.

-62%
no-shows after deposits
9 hrs/wk
of DM-answering time
+27%
more bookings —
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ZHA Zone 2 homeware shopSMB automation

Giving an independent retailer 12 hours a week back from bookkeeping

A two-site homeware retailer near Islington was drowning in supplier invoices, till reconciliation, and a month-end close that ate a working week. We automated invoice capture, matching, and reconciliation into their accounting software — no accountant hours added.

12 hrs/wk
of owner and
94%
of supplier invoices
5 days → 1
month-end close, down
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GSGymStreakFractional CTO

Fractional CTO for GymStreak: shipping AI features at startup pace

GymStreak’s founders had a smart AI workout generator and a growing user base — but no senior engineering leadership to make it reliable and billable. As their fractional CTO team, we hardened the AI pipeline, shipped the subscription paywall, and set a release rhythm the founders could plan a business around.

Subs live
hardened paywall, trials,
99.9%
AI generation success
Weekly
predictable release cadence,
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BSBeInSyncFractional CTO

Scaling BeInSync from working MVP to production SaaS

BeInSync had a promising MVP with a fragile realtime core and a solo founder out of bandwidth. Acting as the technical side of the company, we rebuilt the sync layer, put real infrastructure underneath it, and freed the founder to sell.

0
sync-loss incidents since
10x
concurrent-user headroom on
~15 hrs/wk
of founder time
Read the full case study
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